Blog / Adding Video to your Hiring Process


As the workforce begins to change and the younger generation begins to take over, adjusting the hiring process to match these tech savvy prospects makes a lot of sense. This new group of candidates is much more comfortable with technology, so you need to find a way to incorporate it while recruiting. One way to accomplish this is to add video to your hiring process.

The idea of integrating video into your recruitment process might seem strange if you are unsure how to do it. Below are a few ways that can help your hiring process become more tech friendly:

  • Consider posting your jobs with short informative videos. Not many companies are utilizing this process yet, so you will set your company apart from the competition and attract top talent. The younger generation will be much more likely to see the posts sooner than traditional posts because of the amount of time they spend on their devices.
  • In addition to posting video ads for your open positions, encourage “video resumes” from potential candidates. Allowing a short video when applying for a position, not only enables you to see the creative side of the candidate, but you can see some of their personality as well.
  • Conduct video interviews. You can choose from a variety of online applications such as Skype, Montage or Jobvite, which gives you the face to face feeling of a traditional interview but allows for more flexible scheduling.
  • Once a decision has been made on a hire, use video to help with the onboarding process. This will give the new employee all the resources they need immediately. Many companies have transitioned their talent acquisition process completely online so recruits can complete most of their training before they ever walk through the door.

Trying to appeal to the younger generation’s passion for technology will give your organization a leg up when looking for new talent. Adding video to your hiring process is one way to attract potential new hires while setting your company apart from the rest.


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